Category: Blog

Cover image: Spikes in the eyes of the algorithm. Due to the growing population and changing eating habits, 60% more food is needed by 2050 without increasing fertilizer and other input use. Climate change also… Read more »

Every person who has tried their hands at growing food has come to face the harsh reality that, just like humans, plants get sick. In professional farming, it’s not any better. Farmers invest billions of… Read more »

Food waste. The phrase should be enough to send a shiver down your spine, as it is a huge issue of humanities own creation. We know that if the emissions of food waste were a… Read more »

The global challenges faced in our current day farming are soil erosion, ground water depletion and pollution by the over usage of fertilizers, deforestation, over-irrigation and land degradation. Unfavourable weather conditions also influence food production… Read more »

Hooked’s story starts with our head of purpose, Bob. Bob is super popular, but not always in a good way. Did you know that we are eating so many fish that Bob and his friends… Read more »

Packaging waste – you see it everywhere piling up on streets, highways, parks and beaches. The main reason for this is the concept that we call ”disposable product”, in other words: waste. This problem has… Read more »

In the cover photo from left to right: Timo Jauhiainen CCO, Pirja Piiponniemi Executive assistant and Ilkka Suhonen Marketing Manager.   The challenge of feeding the world To meet the needs of the world’s growing… Read more »